Moss Franchise
Senior Community & Social Media Management
Polyarc Games
At Polyarc Games, I serve as the community and social media manager for the award-winning VR titles Moss and Moss: Book II as well as the upcoming Glassbreakers: Champions of Moss. I am responsible for several things on all live and upcoming titles, including:
Community Strategy
Social Media Marketing Strategy
Community Budgeting
Marketing Creative Briefs
Brand and Voice Development
Audience Research
Creator and Influencer Strategies
Social Media Content Creation
Short-Form Video Editing
Sentiment Analysis and Reporting
Direct-to-Player Communications
Patch Notes
Discord Volunteer Moderation Program
Discord Bot Ideation and Development
Editorial Content
Playtester Management
While much of what I am working on is currently under NDA, below is a small sample of my work.
Discord Bot Development
MJ23
MJ23 is a Discord bot used to generate keys and assign roles associated with a particular Discord roleID. The premise is simple:
The admin commands the bot generate a 16-digit alphanumeric key that is assigned to a particular Discord role.
The bot stores all generated keys and the associated role in an SQLite DB which serves for backwards look-up.
A player messages the bot with the key. The bot grants the player the role associated with that key.
I ideated, developed, and tested the bot using DSharp Plus (D#+) for use with the Polyarc player Discord, where it is currently deployed.
Social Media Strategy
Over the Q4 2023 Holiday Period, one of the goals of the community and marketing plan was to increase engagement with core and emerging audiences across social media with an emphasis on Twitter/X.
Working with the talented Polyarc art and narrative team, I pitched and led the Xmoss Social Media campaign.
The Xmoss campaign accounted for 31.5% of all impressions and 21% engagements during this time period, making Twitter our top performing channel for impressions and engagements during this time.
Xmoss
Short Form Content
At Polyarc, I work alongside agencies and freelancers contracted to help us create short-form content. In addition to their regular content stream, I am often cutting content to fill in any gaps and rapidly capitalize on popular trends.
An example is this is the “Animating Games Be Like…” piece I cut for Twitter/X that was rapidly followed-up with a tongue-in-cheek video about the community response.